Tribal World Wide

General Atlantic

Services: Development Engineering | Web Applications

ga-featured1 What really makes GA stand out is the subtle attention to details, the goal was to translate the designs but also build a user experience that really felt genuine and simple enough to get the message across but elegant enough to feel like the user can really gain an experience. We approached this project with both a responsive and mobile experience in mind, it was very important to deliver the content in the best possible way to each form factor. Content lead experience really allowed us to build out mobile and desktop functionality to really feel natural on the device you were on. As seen with the offices section, having a full google map with all the offices makes sense on the desktop but on mobile devices, users really need to see a list of the offices and choose which one to focus on.